White Gold” is a purveyor of fine clothing products for both men in women, crafting luxurious fabrics out of milk fiber,. For their recent 99designs campaign, they wanted a logo that could be simplistic, yet elegant and something which would appeal to both genders in terms of fashion. Below is my design, which I feel incorporates various elements of ‘White Gold’s mission effectively.

This logo aims to promote the diversity and freedom of the White Gold brand. The variation between edges and curvature in the letter shapes and the oval itself represents the unisex nature of the clothing, as well as the shape wear itself and would look great on a perfume bottle as a clear image. It is also my belief that this image and type treatment would be especially effective as a belt buckle or accent on clothing, as often seen in high end fashion. The versatility of this logo is perhaps its greatest quality, yet it is also visually appealing and effective on its own merits.